George and Luci feature in Indiehustle
Our very own George Cowin, Co-Founder of Cowshed Collective, and Luci Sanan of 53 Degrees North Media recently featured in Indie Hustle’s article “Old content, new cash: five ways to turn your archive into YouTube gold.”
George shared insights on how YouTube is a powerful platform for reviving existing IP and reaching entirely new audiences without cannibalising TV viewership. “You can reboot your IP on social, find a new audience, and evolve it into something else,”
Key takeaways? Don’t sit on your archive, upload everything, cater to niche interests, and optimise for the algorithm with smart tagging, SEO-driven titles, and strong thumbnails. Repurpose content into compilations or marathons to boost retention, and leverage monetisation tools like the YouTube Partner Program, memberships, and brand integrations. With the right strategy and consistency, old content can become a major revenue driver on YouTube.
You can read the full article here; ARTICLE
